SMG Winter Event

On December 13, Hall 622 in Zurich was transformed into the setting for a very special winter event for Swiss Marketplace Group. Under the motto Nightmare Before Christmas, we created an event world that explored the darker, more surprising side of Christmas.

From location scouting and creative concept development to planning and coordinating the structural build-out and on-site production, we developed and brought the entire event to life. Hall 622 was completely reimagined and transformed through carefully planned structural and creative interventions into an atmospheric Nightmare Before Christmas world.

An evening between the magic of Christmas and action-packed moments. Because Christmas at SMG can be both.

Concept · Creative · Production